Producing content is a great strategy for attracting customers and making your audience aware of your brand and the solutions it offers in the market. But what content works best on social media? For example, understanding terms like TMP meaning on Instagram can help you tailor your content to current trends.
Furthermore, having a structured profile with quality content ensures that your brand has authority in the market.
Despite this, starting to plan for social media can be a challenge. With this in mind, we have brought you a list of 9 pieces of content to include in your company’s communication channels. Read this article until the end to find out what they are!
1. Ebook
Electronic books, or ebooks as they are commonly called, are generally used as an invitation for your audience to learn more about the niche in which your product operates.
They provide more in-depth content that serves to educate your audience and delve deeper into the topic than quick content like that found on blogs and social media.
Although they require more work due to the amount of content contained in a single ebook, they generate more qualified leads. After all, only people who are very interested in your product’s niche read robust content, right?
To produce an ebook, it is important to choose a subject that you are an expert in because you will have to introduce and provide details about the topic that are not found in quick content on Instagram or blogs.
This type of content can be placed on your website as a suggestion to delve deeper into a topic, offered through Instagram stories or social media, or with a link for access through other communication channels.
Another option is to prepare an ebook for a campaign for audiences already interested in the topic in order to make them aware of your company.
2. Links to external content
When you need to promote a great job your company has done, such as a success story, external links are ideal. They can be used as resources in your content to complete something that didn’t fit in your post or to encourage your client to search for more content about your niche.
Although it is a good strategy to take your audience to excellent content, you need to be careful when the external link directs the customer to a page that is not your company’s.
This way, you will be leading your customers to learn about the work of another company and taking away some of your brand’s authority on the subject.
In addition, you also need to be extra careful when placing external links, making sure that they truly complement your topic and can satisfy your customer’s desire for information.
To create external links, you must include attractive titles that contain keywords that are frequently used in customer searches. Don’t forget to check the link to see if the redirection is being done correctly.
The platforms where external links are most used are social networks, Instagram’s link tree, Linkedin posts, and email marketing that talks about the content or even within blog content, as we did in the first topic when indicating another article to complement the content.
3. Image
Using visual resources is always a great way to grab your customers’ attention. With them, you can increase your audience’s engagement.
This type of resource is very welcome to accompany content with long text, as it helps to keep attention on the subject without the post or article becoming boring.
Additionally, some images also help to create a connection with your audience. This type of content tends to be lighter and easier to reach the public.
You can use good photos to post about your company’s day-to-day activities, to make your posts more humanized, or to create layouts that draw attention to the content you are talking about.
With images, the possibilities are endless, which ensures that this is a great resource for all channels, but where they stand out most are on Instagram, Facebook, Linkedin, and Twitter.
It is just important to remember that images should have little text, the visual resource should be the focus and the more people appear, the more humanized it becomes.
4. Videos
Since the creation of YouTube, videos have been a great resource for producing relevant content. Through it, you can record classes, and live broadcasts, among other things that help your customer connect with your company.
With the explosion of apps like TikTok, short videos have also become popular and today it is possible to find this format on most communication channels.
Videos are a great option for producing content, as they not only provide useful information to the public, they also visually entertain them and make your brand much more human.
There are currently many options for how to use videos to create content. You can talk about a topic in your niche, prepare a video lesson for your clients, make short videos with easy topics that are of great interest in the market where your company operates, as well as follow trends that talk about your niche in a relaxed way.
For social media, you don’t need a large production to produce good content and gain the audience’s attention, but the script must be thought out strategically to deliver quality content.
5. Stories
Instagram was the one that popularized stories, but due to the great impact this type of content had, it was adapted to different platforms such as Twitter, Facebook, and TikTok.
This content is easily digestible by users and stands out for facilitating real-time interaction with the public. Stories only last 24 hours and the possibilities for use are endless.
You can produce stories in both photos and videos, you can show a little bit of your company’s day-to-day life, give quick tips, and answer some frequently asked questions in your niche, among other things.
In stories, frequency is what counts most. Try to be with your followers every day so that they feel closer to your brand.
You can use the features that each app offers on its platform, such as question boxes or polls. This way, you will get your audience’s attention and build a relationship with your customers.
6. Evaluation
Who has never tried something just because someone else recommended it?
People tend to trust a company more when they know someone else’s experience. That’s why customer reviews and testimonials are essential for a business. It’s through them that your customer can give their first vote of confidence in your company.
To do this, you need to encourage your customers to evaluate your product/service after using it but don’t forget to provide a good customer experience first.
Your person’s journey is important from the first step to the last. By ensuring a positive experience, you make your customers feel comfortable recommending your company to people close to them.
To benefit from reviews, create review forms that make it easy for your audience to share their shopping experience. You can make them available via email, on your website, and even on your social media.
This type of data can be collected and used as content to show the public the satisfaction of people who have already purchased your product/service before.
7. Live
Live broadcasts are live broadcasts that you do through your personal profile or your brand’s profile. Their purpose is to establish a conversation between you and your audience in real time.
Through live broadcasts, the audience can comment and ask questions throughout the broadcast.
They are great resources for content such as online video classes, events, and chats with people who follow your company on social media.
To produce them, you need to use platforms that support live content, such as Instagram and YouTube. In addition, you can save the live video on your profile so that people who were unable to access the broadcast at the time can watch the recorded content.
This type of material requires a little more preparation so that everything goes smoothly. It is important to organize yourself in advance by creating scripts and checking all equipment.
Although it is a little more work, live streaming is a great option for the audience to actively participate in your company’s content, such as events, even if it is virtual. In addition, interactive live streaming is great for making your audience more connected to your brand.
8. Infographics
This is content with explanatory content that brings together information, in a summarized way, to transmit knowledge in a way that is quick and easy to absorb.
This type of content usually has visual resources that improve the audience’s understanding of a topic that may be more difficult to understand regarding your niche. They are great support for explaining complex topics to your client.
The structure of an infographic is made up of text and graphics, which means you will probably need to direct a group to create the material.
In addition, this type of content also requires research, so it is important to collect some data on the topic to be explained beforehand.
The platforms that most often take advantage of this feature are Facebook and Linkedin.
9. Advertisements
How is your company found?
Advertisements are a way to promote your brand through advertising campaigns that impact the public.
By advertising, you generate awareness of the solution your company offers to customers, as well as showing everything that is happening with your company.
When advertising, it is important to think about all the products and services that stand out in your company and highlight these items in the best way possible.
In addition, you can use visual and written resources that draw the customer’s attention to learn more about what you offer, such as an image of your product, an eye-catching title, and a summary of what you are promoting.
Remember to create a strategy for your campaign so that your ads bring satisfactory results.
Ads can be made on most social networks and some platforms help you advertise to the public assertively.
Conclusion
Several types of content can help you build connections, authority, and presence in the digital world. The idea is to never use just one but to plan well to combine all strategies and achieve your goal.
There is no single formula for creating content for social media. Everything must be planned, tested, and analyzed to see what works best for your company.
The important thing is to always be creative and have clear objectives, regardless of the platforms you choose to create your content on.
